In this track, efforts will focus on encouraging the development of digital content in different disciplines and types (audio, video, text). Digital content should demonstrate the coexistence of different cultures and religions. In addition, these efforts will support the concept of cross-border incubation of IT platforms created by youth to give youth the chance to interact and test their ideas on other societies and cultures and adopt a youth driven method of work in content creation, which rests on youth teams updating content and platforms to match the pace of change in today’s world so as to preserve their relevance and interest to youth. The track will additionally identify sustainability models for youth created content and platforms, in terms of management structures and funding, in such a way as to preserve the integrity of the platform and allow for its continuity.

To provide youth with the necessary platform for content generation, a portal will be designed for this purpose. The portal will rely on a youth-drive- method of work in content creation, which rests on youth teams essentially and constantly updated content and platforms that match the pace of socio- political changes in real life. The portal will rely on web 2 tools which aim to facilitate , cooperation, and sharing among youth users. The portal will include a web based media center for knowledge sharing and stocktaking and will be used as a main tool for dissemination of work and achievements of the Initiative.